This workshop was delivered at Binh Thuan Community College in Phan Thiet on Thursday, June 12, 2013 by Uniterra volunteer Mathieu Aebi. The overall purpose of the workshop is to improve the college’s capacity in marketing and especially student recruitment techniques.
The main objectives of the workshop were to elaborate a marketing plan and stress the importance of students recruitment for Community Colleges in Vietnam. The College staff has been trained to address the strengths of the College to prospective students, to improve and reduce the College’s weaknesses, to understand the current situations and the trends in the internal/external environment, to define their service and their market share, understand their competitors weaknesses , to segment their market, to select efficient recruitment techniques for the next period and to make good use of Social Media.
Originally posted on World University Service of Canada, Vietnam